How It All Started
Hello! I'm Somreen Safdar, a passionate UX/UI Designer with over 8 years of experience transforming digital experiences. My journey began with a degree in Marketing and Consumer Behaviour from Southeastern University in Washington DC, where I developed a keen understanding of user needs and behaviors. To further hone my skills, I pursued a UX/UI Certification from the University of Toronto, which equipped me with the technical know-how to bring my creative visions to life.
My Expertise
Throughout my career, I have specialized in User Experience Design and User Interface, excelling in areas such as User Research, Wireframing, Prototyping, and crafting comprehensive User Journeys and User Flows. My problem-solving abilities are my greatest asset, enabling me to tackle complex design challenges with innovative solutions.
User Experience Research
A significant part of my work involves User Experience Research, where I delve into understanding user behaviors, needs, and motivations through various research techniques. This includes conducting interviews, usability testing, surveys, and analyzing user data. By synthesizing these insights, I create user-centered designs that truly resonate with the target audience and drive meaningful
My Passion
UX/UI Design is more than a profession to me; it’s a passion that drives my every moment. I am dedicated to creating seamless, user-friendly digital experiences that not only meet but exceed user expectations. I believe that great design is a blend of empathy, creativity, and precision, and I strive to embody these qualities in every project I undertake.